June 21, 2005

Maxim advertising

Via feminist blogs, some links on the lastest advertising fad to target 18-34 males: the 'bad-boy' or 'Maxim' style. Examples include Axe and Carl's Jr. spots. Note the way this is characterized, as rejecting 'effeminate' 'metrosexuality', a 'return' to 'masculinity'. And, of course, treating women as fuck objects to be pursued, captured, and physically abused (pressed against steering wheels and such so hard it leaves imprints on their backs in the Axe commercials).

These ads have apparently been remarkably successful. And my friend Annie wonders why I don't think well of most men my age.

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