Microsoft and Sony are really at each other's throats about the next generation of video game consoles, which starts this fall when MS releases the Xbox 360. Recently, Sony rented a hip loft in Paris to show off the PSP, their new handheld gaming system. MS responded by renting the storefront window of the laundry across the street with an Xbox 360 ad. The ad said, "Gardez vos forces pour cet hiver" which translates to "Save your strength for winter" when the 360 ships. Evidently Sony was so pissed off that they offered the laundry owner even more money to take the ad down.
Here are some pics.
Hat tip to Evil Avatar.
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