July 13, 2005
Hey, funny story, remember how Electronic Arts bought up all the football rights for exclusive use, along with the ESPN franchise, previously owned and used by their primary rival, Sega Sports? That, combined EA spent $1.5 billion securing NFL/ESPN rights for five and fifteen years, respectively? Yeah, well they just signed a new agreement with John Madden. That's right, after all that money and kicking of their competitors right in the place o' pain they're probably not even going to use the ESPN license. "Sorry Sega, you were doing too well, we're going to need your brand name to stuff our closet."